Biblical wisdom calls us to be countercultural - to be in the world, but not of it. To be in the world is to be socially and politically engaged, to work for the kingdom here and now, recognizing that it is within us and among us. But to be of it is to accept its terms, its currencies, its objectives and agendas as legitimate, and to allow them to delimit and sometimes determine our own. That is capitulation. And if hyperbole is not a cause, it is at least a symptom of such capitulation. It may be that the intention is to appropriate the power of ‘media speak and redirect it to good ends, but the medium does become the message, and at great cost.