I’ve been thinking a lot lately about the idea of ‘curation,’ and I agree with the author of this article in the New York Times magazine that there seems to be this tendency, enabled by Tumblr and Pinterest, of simply reblogging or pinning something that doesn’t belong to you and calling yourself a curator.
“Curation” does imply something far more deliberate than these inspiration blogs, whose very point is to put the viewer into an aesthetic reverie unencumbered by thought or analysis. These sites are not meant (as curation is) to make us more conscious, but less so. That might be O.K., but it also means they have a lot more in common with advertising than they do with curation. After all, advertising trains us to keep our desire always at the ready, nurturing that feeling that something is missing, then redirecting it toward a tangible product. In the end, all that pent-up yearning needs a place to go, and now it has that place online. But products are no longer the point. The feeling is the point. And now we can create that feeling for ourselves, then pass it around like a photo album of the life we think we were meant to have but don’t, the people we think we should be but aren’t.
There are real curators on the internet, of course (Maria Popova’s Brain Pickings comes to mind), who do a good job of gathering things and ideas in a way that is more reminiscent of art curators and not random Tumblrs.
I wonder about this curation trend, though, particularly because I collect various links, pictures, and writing that center around the general theme of Christianity. I do this mostly because I like having an online collection of things I find interesting, all tagged and organized and accessible from anywhere. I’ve called this a commonplace book before, and I still think that label is accurate. I doubt I’d ever call myself a curator.
But it’s interesting to watch curation become something that everyone thinks they can do, whether that be with random photo tumblrs or pinterest boards. The NYT article says,
Here’s The Awl’s co-editor, Choire Sicha, for instance, on the subject of rebloggers who fancy themselves curators: “As a former actual curator, of like, actual art and whatnot, I think I’m fairly well positioned to say that you folks with your blog and your Tumblr and your whatever are not actually engaged in a practice of curation. Call it what you like: aggregating? Blogging? Choosing? Copyright infringing sometimes? But it’s not actually curation, or anything like it… .” To which a commenter added: “My Tumblr isn’t so much curated space as it is a symptom of deeper pathologies made manifest.”
So how do you engage in a practice of curation on Tumblr? Is it possible to go beyond aggregation and really curate? What would that look like for a tumblr (like mine) that focuses on text-heavy posts about religion?